Use Design for brand colours and Settings → SEO for homepage search details.
Change your store colours
Open Design → Common → Theme.
Set Primary Color, Secondary Color and Info Color.
Check that text is easy to read on each background.
Choose Save Changes.
Change the header logo and name
Open Design → Common → Header.
Review the store name, header message and header logo.
Save and check desktop and mobile.
Update homepage SEO
Open Settings → SEO.
Enter Homepage Title.
Write a short Homepage Meta Description.
Review Keywords.
Choose the section’s save action.
Example homepage title
Aarav Clothing — Everyday Cotton Essentials.
Use your real store name and product type.
Describe what you sell in simple words.
Update SEO for a product, collection or page
Open the item’s own editor.
Review its title, description and slug.
Check before changing a slug: old shared links may be affected.
Find search tools
Sitemap and Robots.txt: Settings → SEO.
Search Console verification: Settings → Integrations.
Use your own account’s URLs and values.
If changes do not appear
Confirm you saved the correct section.
Reload the storefront and check the selected template.
Search engines may keep older previews for some time.
SEO fields do not guarantee ranking or immediate search-result changes.