Use Dashboard and Reports to understand store activity and decide what to improve.
Step 1: Choose the date range
- Select a range such as 1D, 1W, 1M or Custom.
- For Custom, check the start and end dates.
- Compare similar periods when checking a change.
Understand the Conversion Funnel
- Search: people looking for products.
- Product View: product-page activity.
- Add to Cart: items added to carts.
- Order: order activity returned for the period.
- A view or cart is not a completed sale.
Understand the other charts
- Most Viewed: products drawing attention.
- Top Selling: product sales activity for the period.
- Login Activity: OTPs, logins and the login conversion measure.
Use the numbers together
- Views without orders may mean you should check photos, details, choices, shipping or checkout.
- Check Orders for actual payment status, paid amount and balance.
- External analytics may count different events and be affected by tracking/consent.
If a chart is empty or looks wrong
- Check the date range and intended store.
- A new store may have little activity.
- Send support the chart name, dates and a relevant order reference.
- Remove unrelated customer details from screenshots.